WhatTrack (BETA)

WhatTrack: daily Whatnot market heat by US and EU region — categories, rising niches, peak hours, and inventory opportunities. Beta program or Entreprise plan.

WhatTrack (`/app/whattrack`) shows how active Whatnot categories are today — viewers, live density, heat score, and short-term momentum — so you can plan shows against the market, not only against your own CSV history.

Role

Complement shop analytics with a daily market pulse: what is hot, when audiences peak, and which of your low-stock items sit in an active category.

Access & pricing

  • BETA gate: Beta program (early access on any compatible commitment plan) **or** Entreprise (beta features included on the plan)
  • Demo org: same global snapshots, read-only tour
  • Public teaser: Whatnot trends — top 3 free; top 10 with a free account
  • Pro / Business: full WhatTrack workspace not included yet (see Pricing BETA row)

US & EU markets

Data is split by region (`us` / `eu`). Switch market in the WhatTrack nav. Default follows your display currency when possible (e.g. USD → US, EUR → EU).

Overview (`/app/whattrack/overview`)

  • Most active categories: rank, viewers, lives, heat, 1-day change
  • Rising fast (7d): categories gaining the most viewers
  • Lives taking off, subcategories, upcoming show supply
  • Seller ranks and rank churn vs the previous snapshot
  • Market price pulse: median prices for common searches
  • Updated about once a day (Insight snapshot)

Opportunities (`/app/whattrack/opportunities`)

  • Surfaces inventory items that are low in stock while their mapped category is hot
  • Category mappings (aliases): link your inventory labels to WhatTrack category names when they differ
  • Needs inventory categories (and optional aliases) to match market heat

Peak hours (`/app/whattrack/peak-hours`)

  • Monthly campaign: about 7 days of sampling at the start of the month
  • Audience pulses roughly every 6 hours during the campaign
  • Heatmap by weekday × hour for a chosen category
  • Times shown in your local timezone (derived from currency / display prefs)

Dashboard widget

When you have WhatTrack access, the Dashboard shows a compact market widget for categories close to your shop profile, with a link into WhatTrack.

Orion market tools

With WhatTrack access, Orion can call market tools (top categories by heat, category trend lookup, peak-hour hints). Without access, Orion stays on your shop CSV data only and will not invent live platform heat.

Use cases

  • Pick tonight’s niche when two categories compete for attention
  • Schedule a live in a peak window for your main category
  • Restock or push lots that sit in a hot category and low stock
  • Ask Orion “what’s trending on Whatnot today in EU?” when beta access is on

Limits

  • BETA: availability and depth can change; not guaranteed forever on every plan
  • Aggregated public market signals — not private seller KPIs or account scrapes
  • Not affiliated with Whatnot; always verify before pricing or inventory decisions
  • Peak hours need an active or recent campaign; empty until enough pulses land

Related

FAQ

Who can open WhatTrack in the app?
WhatTrack is a BETA feature. You get in-app access if your organization is on the Beta program, on the Entreprise plan (beta features included), or in the read-only demo. Pro and Business do not unlock the full WhatTrack workspace yet — join Beta or upgrade.
Is the public trends page the same as WhatTrack?
Almost. `/whatnot-trends` is a free teaser: anyone can see today’s top 3 categories; a free account (no paid plan) unlocks the top 10. The in-app WhatTrack workspace adds opportunities, peak hours, aliases, Orion market tools, and deeper market sections.
Does WhatTrack scrape other sellers’ private accounts?
No. Snapshots are aggregated public market heat (categories, lives, ranks) by US or EU market. Your shop sales stay on the Dashboard and Statistics from your CSV imports.