WhatTrack (beta)
WhatTrack: daily Whatnot market heat by US and EU region. Categories, rising niches, peak hours, and inventory opportunities. Business or Entreprise with a 12-month commitment.
WhatTrack shows how active Whatnot categories are today: viewers, live density, heat score, and short-term momentum. Plan shows against the market, not only against your own CSV history.
What it’s for
Add a daily market pulse next to shop analytics: what is hot, when audiences peak, and which of your low-stock items sit in an active category.
Access and pricing
- Beta access: Business or Entreprise with a 12-month commitment. The founder /beta offer grants commercial benefits only (free month / discount), not WhatTrack. No commitment (flexible) means no beta access. Pro never unlocks beta.
- Demo: same global snapshots, read-only tour
- Public teaser: Whatnot trends. Top 5 free; top 25 with a free account
- Pro: full WhatTrack workspace not included. See Pricing beta row.
US and EU markets
Data is split by region (US / EU). Switch market in the WhatTrack nav. Default often follows your display currency (for example USD → US, EUR → EU).
Overview
- Most active categories: rank, viewers, lives, heat, 1-day change
- Rising fast (7 days): categories gaining the most viewers
- Lives taking off, subcategories, upcoming show supply
- Seller ranks and rank changes vs the previous snapshot
- Market price pulse: median prices for common searches
- Updated about once a day
Opportunities
- Surfaces inventory items that are low in stock while their mapped category is hot
- Category mappings (aliases): link your inventory labels to WhatTrack category names when they differ
- Needs inventory categories (and optional aliases) to match market heat
Peak hours
- Monthly campaign: about 7 days of sampling at the start of the month
- Audience pulses roughly every 6 hours during the campaign
- Heatmap by weekday × hour for a chosen category
- Times shown in your local timezone (from currency / display prefs)
Dashboard widget
When you have WhatTrack access, the Dashboard shows a compact market widget for categories close to your shop profile, with a link into WhatTrack.
Orion market tools
With WhatTrack access, Orion can use market tools (top categories by heat, category trend lookup, peak-hour hints). Without access, Orion stays on your shop CSV data only and will not invent live platform heat.
Common uses
- Pick tonight’s niche when two categories compete for attention
- Schedule a live in a peak window for your main category
- Restock or push lots that sit in a hot category and low stock
- Ask Orion what’s trending on Whatnot today in EU when beta access is on
Good to know
- Beta: availability and depth can change; not guaranteed forever on every plan
- Aggregated public market signals, not private seller KPIs or account scrapes
- Not affiliated with Whatnot. Always verify before pricing or inventory decisions.
- Peak hours need an active or recent campaign; empty until enough pulses land
See also
FAQ
- Who can open WhatTrack in the app?
- WhatTrack is a beta feature. You get access with a 12-month commitment on Business or Entreprise, or in the read-only demo. Flexible (no commitment) billing does not include beta features. Pro does not include WhatTrack, with or without commitment.
- Is the public trends page the same as WhatTrack?
- Almost. The free [Whatnot trends](/whatnot-trends) teaser shows today’s top 5 product niches (top 25 with a free account). In-app WhatTrack adds My niche / Global market, opportunities, peak hours, aliases, Orion market tools, and deeper sections.
- Does WhatTrack scrape other sellers’ private accounts?
- No. Snapshots are aggregated public market heat (categories, lives, ranks) by US or EU market. Your shop sales stay on the Dashboard and Statistics from your CSV imports.