Where does my public storefront live?

On a dedicated host: https://shop.whatcopilot.com/your-slug. Put that URL in your Whatnot bio. The marketing landing is [Storefront](/storefront); the editor is in Settings → Storefront.

Who can publish a live, indexable page?

Any paid plan (active or trialing) can publish. The public URL returns 404 if the shop is unpublished or billing is not in access. The demo shows Collectibles Corner and is not indexed. Drafts stay private.

How do I get the −10% Stripe coupon?

Publish the page, paste shop.whatcopilot.com/your-slug in your Whatnot bio, then verify from the Share tab. A one-time −10% coupon on the next invoice applies, or queues if another discount is already on the subscription.

Can anyone leave a review?

Reviewers claim a Whatnot buyer name. Exact or strong matches against imported Seller Weekly buyer names auto-publish. Unmatched claims go to moderation in the Reviews tab. Rejected names can try again.

Will Google index my storefront?

Published, paid shops with a bio, Whatnot URL, or upcoming live can be indexed. The demo page is not indexed. Opt into the [Sellers directory](/shops) separately. Always share the shop.whatcopilot.com link.

Public storefront

WhatCopilot public storefront: a unique seller page at shop.whatcopilot.com for your Whatnot bio, next live, products, buyer reviews, and a one-time −10% coupon when the link is verified in your bio.

Storefront is the public seller page you share in your Whatnot bio. Buyers land on shop.whatcopilot.com/your-slug: next live, products, about, reviews, and a CTA to shop on Whatnot. You edit it under Settings → Storefront. The public product page is Storefront.

What it’s for

Give every live a stable URL that is yours. The page is a backlink, a live door, and a review surface. It does not replace Whatnot checkout, chat, shipping, or payouts.

Access

Editor: every signed-in seller with a connected shop (Settings → Storefront)
Public page live: published and paid billing (active / trialing / grace), or the read-only demo
Unpublished or unpaid: the shop URL returns 404 (no thin empty pages)
Demo: Collectibles Corner is published but not indexed; forms are read-only

URL and slug

Canonical: https://shop.whatcopilot.com/your-slug (3–32 characters, kebab-case)
Suggested from your seller name; reserved words cannot be claimed
One slug per Whatnot shop; changing it updates the public URL
Always share the shop.whatcopilot.com link

Editor

Four tabs: Audience, Page, Reviews, Share.

**Audience**: unique visitors, page views, Whatnot clicks, join-live clicks
**Page**: display name, bio, avatar / banner (JPEG, PNG, WebP), theme, visibility toggles, Whatnot URL, social links, language
**Reviews**: published and pending claims; approve or reject unmatched buyer names
**Share**: copy the shop URL, referral link, directory opt-in, bio verification for the coupon

What the public page shows

Live tab: next / upcoming calendar shows and a Join live CTA when a show is in progress
Products tab: upcoming lineup items when you enable next products
About: bio, category, sales count (from imported orders)
Reviews: published ratings and comments; a dialog to submit a new review
CTAs: Shop on Whatnot and Join the live (clicks are tracked)

Buyer reviews

A visitor submits a display name, Whatnot username, rating, and comment. WhatCopilot matches the claimed username against buyer names from your Seller Weekly imports. Matches auto-publish. No match goes pending until you moderate. One active claim per username per shop (rejected rows can be retried).

Bio backlink and −10% coupon

Publish the storefront
Paste https://shop.whatcopilot.com/your-slug in your Whatnot bio
Verify from the Share tab
A one-time −10% coupon applies to the next invoice, or queues if another discount is already on the subscription

Referral link

If you enable the referral toggle, the storefront can send buyers to register with your code. The code is stored and redeemed at onboarding. This is separate from the bio coupon.

SEO and directory

Canonical and social previews live on the shop host
Indexable shops (not demo, published, with bio / live / Whatnot URL) appear in the sitemap
Opt-in Sellers directory. Off by default.
Demo Collectibles Corner is never indexed

Common uses

Whatnot bio: one URL that always points at your next live
Instagram / TikTok / X: a page Google can index, unlike an in-app profile
Post-live: reviews from real buyers matched to your CSV
Growth: bio backlink + referral code on the same page

Good to know

Not a Whatnot store clone. Checkout stays on Whatnot.
Images: JPEG / PNG / WebP only, 5 MB max
Public page is 404 when unpublished or billing is out of access
Demo cannot save, upload, moderate, or verify
Coupon does not stack with an existing Stripe discount; it queues instead

Storefront landing: public product page
Sellers directory: opt-in list of published shops
Settings: storefront tab among other settings
Calendar: shows that feed the Live tab
Inventory: products that can appear on the page
Pricing: paid plan required to publish a live URL

FAQ

Where does my public storefront live?: On a dedicated host: https://shop.whatcopilot.com/your-slug. Put that URL in your Whatnot bio. The marketing landing is [Storefront](/storefront); the editor is in Settings → Storefront.
Who can publish a live, indexable page?: Any paid plan (active or trialing) can publish. The public URL returns 404 if the shop is unpublished or billing is not in access. The demo shows Collectibles Corner and is not indexed. Drafts stay private.
How do I get the −10% Stripe coupon?: Publish the page, paste shop.whatcopilot.com/your-slug in your Whatnot bio, then verify from the Share tab. A one-time −10% coupon on the next invoice applies, or queues if another discount is already on the subscription.
Can anyone leave a review?: Reviewers claim a Whatnot buyer name. Exact or strong matches against imported Seller Weekly buyer names auto-publish. Unmatched claims go to moderation in the Reviews tab. Rejected names can try again.
Will Google index my storefront?: Published, paid shops with a bio, Whatnot URL, or upcoming live can be indexed. The demo page is not indexed. Opt into the [Sellers directory](/shops) separately. Always share the shop.whatcopilot.com link.