Statistics & analytics
Deep Whatnot analytics in WhatCopilot: multi-KPI trends, earnings composition, top products, categories, buy formats, livestreams, and countries.
Statistics (`/app/statistics`) is the analytical deep-dive: trends over time, how earnings break down, and where performance concentrates.
Role
Diagnose a period — margin vs tips vs refunds, format mix, top SKUs and shows — before changing your live strategy.
Features
- Same period selector as the Dashboard: 7d / 30d / 90d / all
- Six selectable KPIs in groups — Money: buyer revenue, net revenue, estimated margin, tips; Volume: orders; Quality: refund rate
- Trend line chart synced to active KPIs
- Sales-by-hour chart (orders + net revenue) from first to last sale hour — spot peak and weak slots
- Composition stacked chart: earnings / refunds / tips
- Breakdowns: top products, categories, buy format, top livestreams, countries (bars / donut)
- Fallback labels for uncategorized items, unknown formats, or untitled products
Use cases
- Explain a soft month (refunds up, tips down, format shift)
- Compare auction vs Buy It Now mix
- Spot geographic concentration before targeting VIPs
- Plan livestreams around peak sales hours
Limits
- Read-only; no per-shop filter
- Empty without a Whatnot shop
- Cross-group KPI mixing on one chart is not supported
Related
- Dashboard
- Products · Buyers · Livestreams
- Orion — ask natural-language questions on the same data
FAQ
- Can I mix money and volume KPIs on one chart?
- KPI toggles are grouped (money, volume, quality). You can multi-select within a group; different groups do not combine on the same trend chart.
- Is Statistics filtered by shop?
- No — like the Dashboard, Statistics aggregates the whole organization. Use Products, Buyers, Livestreams, or Inventory for per-account filters.