Statistics

Go deeper on your Whatnot numbers in WhatCopilot: trends over time, how earnings break down, and top products, categories, buy formats, livestreams, and countries.

Statistics is the deeper view: how numbers move over time, how earnings break down, and where performance concentrates.

What it’s for

Understand a period before you change your live strategy: margin vs tips vs refunds, format mix, top products and shows.

What you can do

  • Same period selector as the Dashboard: 7 days, 30 days, 90 days, or all time
  • Six selectable KPIs in groups: Money (buyer revenue, net revenue, estimated margin, tips), Volume (orders), Quality (refund rate)
  • Trend chart that follows the KPIs you select
  • Sales-by-hour chart (orders and net revenue) from first to last sale hour, to spot peak and quiet slots
  • Composition chart: earnings, refunds, and tips stacked together
  • Breakdowns: top products, categories, buy format, top livestreams, countries
  • Clear labels when a category, format, or product title is missing

Common uses

  • Explain a soft month (refunds up, tips down, format shift)
  • Compare auction vs Buy It Now mix
  • Spot geographic concentration before targeting VIPs
  • Plan livestreams around peak sales hours

Good to know

  • Read-only; no per-shop filter
  • Empty without a Whatnot shop
  • You cannot mix KPI groups on one chart

FAQ

Can I mix money and volume KPIs on one chart?
KPIs are grouped (money, volume, quality). You can select several within one group. Different groups do not combine on the same trend chart.
Is Statistics filtered by shop?
No. Like the Dashboard, Statistics covers the whole organization. Use Products, Buyers, Livestreams, or Inventory when you need a per-shop filter.

Search help

Find pages, sections, and FAQs across the WhatCopilot guides.