Free seller tool

Whatnot live break-even

A lively show can still lose money. Plan sold lots, hammer, and COGS before you go live.

  • Show, not lot

    Lineup math before you go live.

  • Sell-through included

    Unsold lots do not print money.

  • Break-even hammer

    The average you still need per sold lot.

  • Then Livestreams

    Score the real show after CSV import.

Plan one show

Expected sold lots = lineup size × sell-through. Fees use the same public layers.

Show estimate

Show profit
$366.24
Expected sold
16.8
Net after fees
$668.64
Profit per sold lot
$21.80

Show math

Gross
$756.00
Fees
$87.53
COGS on sold lots
$302.40
Break-even hammer / lot
$20.54

Planning model. Unsold lots, giveaways, and refunds can erase the estimate.

How to read a show

This is a plan. After the live, import the CSV and compare real livestreams in WhatCopilot.

  1. 1

    Count the lots

    What you can actually run in the time slot.

  2. 2

    Be honest on sell-through

    Not every lot clears. 60–80% is a common planning band.

  3. 3

    Use a real average hammer

    Last show’s median beats a hopeful record.

  4. 4

    Debrief after import

    Livestreams in WhatCopilot is the scored version of this page.

Live break-even FAQ

Show-level math, not a single lot.

The fee calculator estimates commission and processing. This page answers a different seller job with those fees already applied.

Compare the lives you already ran

WhatCopilot Livestreams puts sales, pace, and estimated margin side by side after CSV import.

WhatCopilot is not affiliated with Whatnot. Show P&L here is a plan. Verify fees on the Whatnot seller fees page.