Where is the URL hosted?

On shop.whatcopilot.com, not on whatcopilot.com/{slug}. That isolation keeps cookies and tracking off the public page and gives search engines a clean origin.

Any paid plan (active or trialing) can publish. Unpublished or unpaid shops return 404. The demo shows Collectibles Corner with noindex.

How does the −10% coupon work?

Publish, paste the shop URL in your Whatnot bio, then verify from Share. Coupon BACKLINK_10_1M is −10% once on the next invoice. If another discount is already on the subscription, it queues.

Can anyone leave a review?

Reviewers claim a Whatnot username. Exact or strong matches against your Seller Weekly buyer names auto-publish. Unmatched claims wait in the Reviews tab.

Will Google index my page?

Published, paid shops with a bio, Whatnot URL, or upcoming live can be indexed and listed in the sitemap. Opt into the sellers directory separately. The demo is never indexed.

Storefront

New

Your Whatnot seller page, one URL in the bio

Give buyers a page Google can index: next live, products, reviews, and a Shop on Whatnot CTA — at shop.whatcopilot.com/your-shop. Verify the bio link and unlock −10% on the next invoice.

Create an account Try the demo

Bio-ready URL
shop.whatcopilot.com/{slug} — stable, shareable, not an in-app profile.
Live door
Join live when you are on air; otherwise show the next calendar slot.
−10% coupon
Verify the link in your Whatnot bio for a one-time Stripe discount.

The page buyers open from your Whatnot bio

Visitors

1.2k

Whatnot clicks

318

Join live

Reviews

4.8

shop.whatcopilot.com/vintage-cards

Vintage Cards

@vintagecards

Live now

Slabs, sealed, and Tuesday breaks. Next live in 20 minutes — pull list in chat.

Join the liveShop on Whatnot

LiveProductsReviews

On air

Pulls & Breaks

Started 45 min ago

Amy
Hit in the last break — packing was fast and chat was great.
Gary
Fair prices on slabs. Would love more vintage Japanese next time.

How the storefront fits the live loop

Publish once, paste the URL in your Whatnot bio, and keep sending buyers to a page that updates with your calendar, products, and reviews — while checkout stays on Whatnot.

1
Publish your page
Open Settings → Storefront, pick a slug, add bio and Whatnot URL, then publish. A paid plan is required for a live public URL.
2
Paste it in the bio
Add shop.whatcopilot.com/your-shop to your Whatnot bio (and Instagram / TikTok). Verify from the Share tab to unlock −10% once.
3
Run the live
Buyers hit Join live, leave reviews matched to your Seller Weekly names, and shop on Whatnot. You see visitors and clicks in Audience.

Why sellers publish a storefront

A URL you own
Whatnot profiles are hard to index. A dedicated host gives you a canonical page and a backlink from your bio.
Reviews from real buyers
Claims match imported buyer names. Exact and strong matches auto-publish; the rest wait in moderation.
Growth in one place
Bio coupon, referral ?ref= code, and the sellers directory — without leaving Settings.

Storefront FAQ

The public page is not a Whatnot store clone. Checkout, chat, shipping, and payouts stay on Whatnot. WhatCopilot is independent.

A public seller page at shop.whatcopilot.com/{slug} with your next live, products, about, and buyer reviews. It is the URL you put in a Whatnot bio — not a replacement for Whatnot checkout.

Put a real page in the bio

Publish shop.whatcopilot.com/your-shop, paste it on Whatnot, and give buyers a live door, reviews, and a Shop CTA — while sales stay on Whatnot.

Create an account Read the storefront docs

WhatCopilot is an independent third-party tool, not affiliated with Whatnot. The storefront does not process sales — checkout stays on Whatnot.