WhatCopilot
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BetaFounder: 10% off × 3 months

Run your
Whatnot
Whatnotsales like a pro

Shop analytics that show what paid. WhatTrack for market heat. Orion to decide what to do next. Clearer lives, from prep to replay.

Create an accountDiscover the demo

  • KPI

    Net, margin, and trends from your Seller Weekly report. Not another spreadsheet.

  • Inventory

    Stock and COGS before the next live. Catch shortages early.

  • Delivery

    Pack queue, tracking, and buyer status after every show.

  • Orion

    Ask in plain language. Answers grounded in your real shop numbers.

WhatCopilot dashboard preview
WhatCopilot dashboard preview

Ask Orion

Ask anything about your data.

Ask Orion →

Revenue

€8,420

+18%

Live right now

Trading Cards

28

lives

1,840

viewers

Low stock

7

SKUs below threshold

Top product

Charizard Holo · PSA 10

Charizard Holo · PSA 10

Best seller this week

  • 240+

    Shops in beta

  • 4.9/5

    Average seller rating

  • 1.8M+

    WhatTrack data points

  • 3,200+

    Lives prepped

The solution

Spend less time on exports. Keep more margin. Run stronger shows.

WhatCopilot turns Whatnot data into decisions you can use before the next live: what sold, what paid, what to change. Less time on exports, more time on the show. Faster prep, clearer margin, less guesswork.

  • Faster productivity

    Skip the spreadsheet rebuild. Right after a live, KPIs, show performance, and top buyers are ready. Use that time to prep the next show.

  • Protected returns

    Track estimated margin, not only top-line sales. Spot products, baskets, or livestreams that hurt profit, then refocus inventory and pricing on what pays.

  • Guided by Orion

    Orion answers from your shop numbers, helps you prioritize, and suggests next steps before the next live. Less guessing, more decisions from real performance.

  • Clear livestream comparison

    See which shows perform on revenue, margin, sell-through pace, and buyer mix. Repeat what works; drop what doesn’t.

  • High-value buyers

    See your best customers: how often they buy and how much they spend. Focus retention there, not on empty volume.

  • More profitable inventory

    Connect stock, sales, and margin so you know what to prioritize next live. Cut dead stock; stock SKUs that turn.

The app

Your whole seller cockpit, in one place.

WhatTrackOrionInventoryDeliveryPluginsStorefront

Run your KPIs

See shop performance at a glance

Net revenue, trends, and key metrics after every live. The dashboard is ready after import, so you don’t rebuild numbers in a spreadsheet.

WhatCopilot dashboard with sales KPIs

Read the trends

Follow performance over time

Gross sales, net revenue, margin, tips, orders, and refund rate on one screen. Spot the weeks that work before you plan the next show.

WhatCopilot statistics view with metrics over time

Plan your lives

Schedule shows with clarity

See upcoming slots, next-up banners, and day agendas in one calendar. Prep inventory around dates that already convert.

WhatCopilot calendar with upcoming livestreams

Track product margin

Spot what pays

Rank SKUs by performance and estimated margin. Push converters, cut profit drains, prep inventory for the next show.

WhatCopilot analytics products table with net revenue

Watch the market

See what’s hot in your niches

WhatTrack surfaces active categories, viewers, and heat near your shop. Time lives when demand is already moving.

WhatTrack market overview with most active niches

Growth

A year of sales, month by month.

Scroll quarter by quarter: lines draw first, then the top 3 sellers rise as bars, and a card summarizes revenue, profit, and orders.

WhatTrackBETA

Whatnot market pulse, every day.

Category heat, rising niches, and peak hours — so you know what to sell and when to go live.

Market heat

Today
#
Category
Viewers
Lives
Heat
1d Δ
6
Coins & Bullion
5
33
49.3
+2
4
Football Cards
7
38
58.1
−180
7
Funko Pop
4
27
44.8
+960
2
Labubu & Blind Boxes
9
54
71.2
+3
1
Pokémon Cardsyour niche
12
86
78.4
+1
3
Sneakers
8
41
64.8
+620
8
Streetwear
4
22
41.2
−90
5
Yu-Gi-Oh!
5
29
52.6
+410

Rising fast

  • Labubu & Blind Boxes

    Heat 71

    +3,210

  • Coins & Bullion

    Heat 49

    +1,840

  • Funko Pop

    Heat 44

    +960

US & EU markets

Switch region to read heat where you sell. Default follows your display currency.

USEU

Opportunities

Stock × heat

  • Charizard ex Lot

    3 left · Pokémon Cards

    Heat 78

  • Labubu Mystery Box

    2 left · Labubu

    Heat 71

  • Nike Dunk Low Panda

    1 left · Sneakers

    Heat 65

In the app

Filter WhatTrack to your niche — or zoom out to the full market.

View

My nicheFull market

Heat, peaks, and opportunities matched to your categories.

Explore in Beta

Peak hours

Pokémon Cards · local TZ
1214161820212223
Mon
Tue
Wed
Thu
Fri
Sat
Sun

Illustrative heatmap: schedule lives in the hottest windows.

BETABusiness · BETA

Unlock WhatTrack on Business

WhatTrack, OBS Overlay, and Delivery unlock on Business or Entreprise with a 12-month commitment. Pro does not include BETA. Founder discounts remain available via the Beta signup.

  • WhatTrack market pulse in the app
  • OBS Overlay for live shows
  • Delivery pack queue & buyer track links
  • Up to 3 shops and 4 seats (Business)
See pricing

Requires Business or Entreprise with a 12-month commitment.

Public preview of today’s trends: WhatTrack product page · see Whatnot Trends

Ask your AI

Ask Orion anything, like after a real live.

U
How did last month go?
Over 30 days: +21% buyer revenue and +28% estimated margin vs the prior period. Here’s the summary and trend.
Customer revenue
last 30 days

€16,946.40

21.1%
Estimated margin
last 30 days

€4,949.60

28.4%
Revenue trend

last 30 days

Dashboard
U
And by category: what’s carrying revenue?
Trading cards and sneakers drive most of the revenue. Mystery breaks add volume but pull margin down.
Breakdown — category

last 30 days

Dashboard
U
Why did my last live underperform compared to Saturday?
Saturday did €2,840 net (~38% margin). Yesterday: €1,610 (~24%). Lower volume, and more low-margin SKUs late in the show.
Saturday Prime: Cards & kicks

8/2/2026

CA

€3,017.60

Commandes

94

Panier moyen

€32.11

Durée

3h 35m

U
Which products should I lead with?
Your top products for the period. Lead with the ones that drove Saturday’s margin.
  1. 1Charizard EX PSA 9€1,968.80
  2. 2Nike Dunk Low Panda€1,545.60
  3. 3Labubu Series 3 blind box€1,159.20
  4. 4Vintage jersey lot€901.60
  5. 5Mystery break slot€828.00
U
OK. Concrete plan for the next show?
1) Open with Charizard EX and Dunk Panda (best margin/hour). 2) Cap mystery breaks at 15 minutes mid-show. 3) Ping your 12 returning buyers 1 hour before go-live. 4) Cut apparel lots under 20% margin early.

Create an account to chat with Orion on your real shop data.

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Explore the Orion product page

WhatCopilot is an analytics cockpit for Whatnot sellers. Import the official Seller Weekly Orders Report CSV, then track net revenue, estimated margin, products, buyers, livestreams, Inventory, and Delivery. Then ask Orion, an AI copilot that uses your shop data — and WhatTrack when eligible.

Pricing

Plans for solo shops through multi-shop teams

Headline prices with a 12-month commitment. No commitment: higher flexible rates. WhatCoins, shops, and seats scale clearly from plan to plan.

Pro

One Whatnot shop with the full copilot. No multi-shop or team seats.

31,52$/mo · committed

Key limits

WhatCoins
50/mo
Shops
1
Seats (owner included)
Owner only

WhatCoins: shared currency for Orion Chat and beta / upcoming features.

  • WhatTrackBETABusiness or Entreprise plan required
  • OBS OverlayBETABusiness or Entreprise plan required
  • DeliveryBETABusiness or Entreprise plan required
  • Advanced KPI / Statistics
  • Inventory
  • Orion Chat (WhatCoins)
  • Live calendar
  • Live management
  • WhatCoins for Orion Chat
  • 1 shop · no Multi Shop
  • Owner only · no collaborators
Start with Pro
Business

Scale lives and team with 3 shops and 500 WhatCoins.

58,70$/mo · committed

Key limits

WhatCoins
500/mo
Shops
3
Seats (owner included)
4

WhatCoins: shared currency for Orion Chat and beta / upcoming features.

  • WhatTrackBETAIncluded
  • OBS OverlayBETAIncluded
  • DeliveryBETAIncluded
  • Advanced KPI / Statistics
  • Inventory
  • Orion Chat (WhatCoins)
  • Live calendar
  • Live management
  • WhatCoins for Orion Chat
  • Multi Shop · 3 shops
  • 4 collaborator seats (owner included)
  • BETA features (12-month commitment)
Choose Business
Entreprise

Unlimited shops, seats, and WhatCoins (fair use).

96,74$/mo · committed

Key limits

WhatCoins
Unlimited/mo
Shops
Unlimited
Seats (owner included)
Unlimited

WhatCoins: shared currency for Orion Chat and beta / upcoming features.

  • WhatTrackBETAIncluded
  • OBS OverlayBETAIncluded
  • DeliveryBETAIncluded
  • Advanced KPI / Statistics
  • Inventory
  • Orion Chat (WhatCoins)
  • Live calendar
  • Live management
  • WhatCoins for Orion Chat
  • Unlimited Multi Shop
  • Unlimited collaborators
  • BETA features (12-month commitment)
Go Entreprise

Prices are VAT/tax-inclusive where tax applies (total matches the listed plan price). *The −20% badge compares commitment vs no-commitment pricing (flexible as base). Referral free months apply on paid subscriptions. Commitment price guaranteed for 12 months.

Community

WhatCopilot listens to its sellers

Vote, suggest, and follow what’s shipping — the public roadmap is built with you, not for you.

View the roadmap

Coming soon

In development

WhatTrack is live in beta, plus two Orion features we’re building next from your shop data.

View changelog

WhatTrack

BETA

Daily Whatnot market heat: categories, rising niches, peak hours, and opportunities mapped to your shop.

Join the Beta

  • Orion Ads

    In development

    Ad creative and targeting suggestions from Orion, based on your real sales, buyers, and live performance.

  • Orion Shortcut

    In development

    A vertical shortcut flow to jump faster between key seller actions during and after live.

Blog

Clear guides for every stage

CSV, fees, lives, and margin. Practical articles on what to do next, not only what happened.

View all articles

Prep each live with clearer next steps from Orion

After each show, stop guessing. Start free: public calculators → optional demo → create an account and import your Seller Weekly Orders Report. Then let Orion surface the products, buyers, and moves that grow your Whatnot shop. Compare Pro, Business, and Entreprise when you’re ready to scale WhatCoins, shops, or WhatTrack.

Create an accountSee pricing